Lights. Camera. Action. It’s been a really exciting week for Ubamarket as we welcomed some very special guests to film with us and get the inside track on our revolutionary new supermarket app. On Tuesday, a team from international news agency and broadcaster Russia Today came to watch Ubamarket in action – they saw first-hand the full capabilities of the app, from the simple scanning to the rapid check-out. Needless to say, we look forward to informing of you when we are going to arrive on your TV screens in the near future! And, as if that wasn’t enough, we can also reveal that in a little over a week’s time – on Monday 10th July, to be precise – Ubamarket is set for another television appearance. Our amazing app is going to feature on BBC One’s Supermarket Shopping Secrets programme, so be sure to set the show to record (don’t worry, we’ll be sure to remind you again before it airs!). Like Russia Today, the BBC came down to a Budgens supermarket to find out for themselves what all the hype was about, and they certainly weren’t disappointed. These two exciting TV screenings coming up for Ubamarket underline the app’s position as an undoubtable industry-leader. Upon trialling the app last year, The Grocer magazine dubbed us “the most sophisticated supermarket app out there”, and now producers on the silver screen are sitting up and taking note. We look forward to sharing more information with you once Ubamarket hits a TV screen near you!
It’s official: Prince Harry does his own food shopping. In a wide-ranging interview with Newsweek, the 32-year-old revealed: “I do my own shopping. Sometimes, when I come away from the meat counter in my local supermarket, I worry someone will snap me with their phone. But I am determined to have a relatively normal life.”
Ok, some people might have focused on other bits of the interview – like the parts about the loss of his mother or his time in the army – but here at Ubamarket HQ, this was the part that really pricked our ears. We wonder what he has on his shopping list… some king prawns perhaps, or King Edward potatoes? Whatever’s on his regal list, it’s an interesting revelation. After all, if even the Royal Family is popping to the local supermarket to do their own food shop, then there really is a need to make the experience far less strenuous.
Ubamarket’s research has uncovered that 66% of UK consumers find supermarket shopping frustrating. And why wouldn’t they – with long queues, hard to find items and forgotten loyalty cards driving customers round the bend, we need to find a better way to shop.
In fact, it was his annoyance at impractical supermarkets that led to Will Broome, Founder of Ubamarket, having his Eureka moment! He realised that with a little technological innovation and a lot of elbow grease, we could take all the stresses and strains out of buying food. And so Ubamarket was born.
As Ubamarket prepares to roll out across the UK in the coming months and years, we’re confident that the world of supermarket shopping will never be the same again. So, whether you’re a 32-year-old Prince at the meat counter of his local store, or a mum-of-two desperately trying to find the nappies, Ubamarket is here to make food shopping quick, easy and rewarding for all!
Retail loyalty schemes can been traced back as far as the late 18th century, when retailers in America began offering customers copper tokens that they could redeem during future visits in return for free or discounted items. In the intervening 250 or so years, loyalty programmes have become far more commonplace and slightly more advanced, but the underlying principle remains the same – retailers understand that they must offer customers rewards for their repeat business.
However, despite loyalty schemes establishing themselves as an accepted norm in the retail industry, the way these benefits are delivered to the customer are far from perfect. To dig deeper into this issue and uncover the truth behind Britain’s love-hate relationship with loyalty programmes, Ubamarket has conducted a survey of more than 2,000 UK consumers. As you may have seen, this week the intriguing insights from our research featured in the Daily Express, Daily Mirror, Daily Star and Metro!
So what did we uncover?
Ubamarket’s research found that the majority (59%) of consumers are signed up to at least three different loyalty schemes. Moreover, almost half (46%) of shoppers said they choose to buy items in certain shops over others based on the points they can earn through a store’s loyalty scheme.
But despite the clear draw of loyalty points, there remains mass frustration with the current system. Three tenths (30%) of UK adults say they’ve lost track of how many loyalty schemes they’re signed up to, while 25% said they have no idea how many points they have on their loyalty cards and would not know how to find out. The findings come as research shows that a massive £6 billion sits unclaimed in loyalty accounts with the UK’s leading retailers. And wait; there’s more! A quarter of consumers say they regularly forget their loyalty card, blaming the current system for being outdated and “inefficient”.
The message from the survey is clear – shoppers love loyalty, but retailers have to make it much easier for customers to collect, track and claim their points.
We’re here to help!
Thankfully, Ubamarket solves this very problem (among many others!); forget fumbling through pockets and bags to find the right loyalty card – if you’ve even brought it with you – we integrate a store’s loyalty programme into our next-generation supermarket app. This enables the shopper to automatically gather points on every purchase – they can then see and reclaim their points with a single tap of their phone.
The future has arrived – now is the time for retailers to embrace it!
Long queues, scraps of paper and a large number of people left wanting a different outcome – in many ways, yesterday’s General Election was actually quite similar to many people’s experience of supermarket shopping . In 2016, we surveyed more than 2,000 consumers in the UK, finding that a massive 66% of them are frustrated by the supermarket shopping experience – long queues (35%) and struggling to get the items they want (15%) were among shoppers’ most commonly-cited grievances.
However, as the dust settles on a shock election result, the team here at Ubamarket HQ are in celebration-mode – we’re toasting to the fact that we’ve created a brilliant new supermarket app that promises to do away with tediously slow queues, scrawled shopping lists on bits of loose paper, forgotten loyalty cards and unhappy customers!
By implementing Ubamarket in their supermarket or convenience store, retailers can drastically enhance the customer experience. To explain how it works for the uninitiated: our app takes your shopping list (written in the app); re-orders the list into the order that your items are located in the store; gives you details about where each item can be found; enables you to scan each item and place it in your bag; and then check-out via the app, without the need for any more queues! If all of that wasn’t enough, shoppers can also keep track of their spend as they go, get alerts for promotional deals on the items they want, and collect automatic loyalty points every time they shop with the app.
The result is that our app will turn any supermarket into an Ubamarket.
So, as Westminster scrambles to form a new government, Ubamarket enters the future full of hope and lofty ambitions. Our manifesto promise is simple: change the way we shop forever; and we have some exciting developments lined up over the coming months and beyond as we stride towards achieving this goal!