Loyalty Schemes More Important than Ever as Supermarket Promotions Fall

It may sometimes feel that you are bombarded by offers from retailers at every turn – whether through emails, texts, app alerts, TV adverts or in-store signage, we are exposed to lots of them on a daily basis. However, despite shoppers perhaps assuming that such practices are on the rise, new data released this week has actually proven that the opposite is true.

According to a study by IRI, supermarket promotional offers have dropped to their lowest level in a decade. The result is that shoppers are finding the weekly food shop to be more and more expensive, with fewer offers available for them to sniff out bargains or buy in bulk.

Consequently, the pressure is now on consumers to shop smarter. And the team here at Ubamarket HQ are confident that our brilliant app that will help you do just that.

In particular, our Automatic Loyalty system is a sure fire way to help you cut down on the cost of your shopping. Thanks to our Automatic Loyalty feature, every item you buy through an Ubamarket-powered app, you will automatically collect loyalty points and, in turn, save yourself money through rewards. There’s no need to remember your card, while creating a loyalty account with the scheme associated with the store you’re in is dead easy.

It was recently revealed that £6 billion sits unused within loyalty programmes across the UK because people are either unaware they are sat on a mound of points or they don’t know how to cash them in. By using an app to automatically collect and store your loyalty points, not only can you track how many you have in real-time, but you can use them to great money saving effect any time you want.

Top Tips for a More Efficient Food Shop

For many of us, in-store food shopping is more hassle than it’s worth – with the constant forgetting of loyalty cards, struggles to find items, long queues, and worst of all the non-existent ‘unexpected item’ in the bagging area. Indeed, just last year we surveyed 2,000 UK shoppers and found that 66% of us are fed up with our supermarket shopping experience.

Thankfully, last year Ubamarket also began its rollout, with plans to usher in a nationwide retail revolution and end the small tyrannies we all are forced to endure when grabbing a pint of milk or doing the weekly food shop. And because we’re experts in making the whole supermarket shopping process better, we thought we would impart some of our pearls of wisdom; to save crucial time and money, Ubamarket has compiled a list of our top tips for alleviating the inevitable rage that either comes from these in-store injustices or afterwards once you realise how much you’ve spent… or worse yet, that you forgot the items you came in for!

Input all participating loyalty schemes into a handy app

Loyalty schemes are notoriously difficult to keep track of, so why not track them in real-time and take full advantage of your personal offers with an app.

Make a list

We won’t hide our disdain for our rival – the fragile and outdated paper shopping list – but keeping track of the essentials is absolutely vital. Always be sure to note down what you go in for, not only will it ensure you don’t forget anything, but it will also stop you meandering around aimless and wasting time and money.

Consider the latest loyalty offers available

The exact number of points can sometimes be tough to track but you can rack up more points and save a lot if you stock up using the latest offers. Always keep an eye on personalised deals or mass promotions for effective savings.

Use Ubamarket (obviously!)

Nothing is more expensive than a long sojourn through the aisles – especially when children (or hungry spouses) are involved! Cut down on time and accept no second best alternatives with a little help from your smartphone. Not only will Ubamarket’s supermarket sat-nav show you were all the items on your list can be found, but we will also enable you to pay through the app so you don’t have to go through the hassle of unpacking and scanning then re-packing each item all over again.

Ubamarket reveals how we like to pay

“Cash or Card?” – that’s the question…! Or is it?

Ubamarket’s latest research, which has received significant interest from the national press, revealed that shoppers up and down the country are waiting in the wings for stores to implement in-app payment technology into their stores.

Ubamarket’s latest research was covered online in the Daily Mail and Daily Express, and in the print editions of the Daily Star and the Daily Mirror. The research also attracted the interest of retail industry-leading titles Retail System and Verdict, amongst others.

With in-store supermarkets facing an ever more competitive battle to win our loyalty, the era of long payment queues simply cannot last. Our research found that shoppers are crying out for more convenient payment options, with Ubamarket ideally placed to come to the rescue!

Supermarket shopping is really changing, as we saw both in our appearance on BBC One’s Supermarket Secrets and our latest slot on Russia Today!  As every aspect of in-store shopping starts to change beyond recognition – from the heady days of long payment queues, cash tills and unidentifiable loyalty points – there really is no excuse for retailers to frustrate their customers with inconvenient practices.