October 2016 was a momentous month for us, and for Budgens’ flagship store in Moreton-in-Marsh. That was, after all, when the world got its first taste of “the most sophisticated supermarket app out there” and when we finally got to see Ubamarket in action for the first time.
This landmark moment for us came after not just months, but years of blood, sweat and tears; as you can imagine, an awful lot of hard work had been put in before Ubamarket launched in its first supermarket. In fact, Ubamarket’s story actually starts way back in 2011… on aisle 9 of a supermarket, to be precise, where a bewildered Will Broome (CEO and Founder of Ubamarket) had that eureka moment! After wandering inefficiently from aisle to aisle trying to find all the things he needed for that night’s dinner, Will thought to himself: “Wouldn’t it be cool if you walked into a supermarket and your shopping list was magically put into the right order?”
The rest, as they say, is history…
Indeed, things have moved faster than an out of control shopping trolley since then, with new partners coming on board and some of the biggest publications across the land (from the Telegraph and Good Housekeeping, to the Daily Mail and The Grocer) covering the fantastic news that shopping is going to be transformed for ever.
So, to celebrate this stratospheric rise to fame, the Ubamarket team thought it was time to spill the beans and share our story so far with you. In fact, we would rather navigate you through our tale – from conception, past the many aisles full of important ideas and partnerships, down to the check-out full of happy customers and intrigued newspapers.
Check out how we got to where we are now in our brand new infographic; as you’ll see, it’s been quite a journey!