It’s official: Prince Harry does his own food shopping. In a wide-ranging interview with Newsweek, the 32-year-old revealed: “I do my own shopping. Sometimes, when I come away from the meat counter in my local supermarket, I worry someone will snap me with their phone. But I am determined to have a relatively normal life.”
Ok, some people might have focused on other bits of the interview – like the parts about the loss of his mother or his time in the army – but here at Ubamarket HQ, this was the part that really pricked our ears. We wonder what he has on his shopping list… some king prawns perhaps, or King Edward potatoes? Whatever’s on his regal list, it’s an interesting revelation. After all, if even the Royal Family is popping to the local supermarket to do their own food shop, then there really is a need to make the experience far less strenuous.
Ubamarket’s research has uncovered that 66% of UK consumers find supermarket shopping frustrating. And why wouldn’t they – with long queues, hard to find items and forgotten loyalty cards driving customers round the bend, we need to find a better way to shop.
In fact, it was his annoyance at impractical supermarkets that led to Will Broome, Founder of Ubamarket, having his Eureka moment! He realised that with a little technological innovation and a lot of elbow grease, we could take all the stresses and strains out of buying food. And so Ubamarket was born.
As Ubamarket prepares to roll out across the UK in the coming months and years, we’re confident that the world of supermarket shopping will never be the same again. So, whether you’re a 32-year-old Prince at the meat counter of his local store, or a mum-of-two desperately trying to find the nappies, Ubamarket is here to make food shopping quick, easy and rewarding for all!