How Ubamarket will give purpose to ‘wearable tech’…

A couple of years ago the world collectively decided that we could confidently predict what’s coming next in the rapid world of consumer technology.  After failing to foresee Facebook (too like Friends reunited), Linkedin (too boring) Twitter (too basic), Instagram (just filters, really?) and Snapchat (too annoying), we all took a collective breath and settled upon something called ‘Wearable Tech’ as the next game-changing tech movement.

The next step in bleeding edge tech was…erm…to wear it or, perhaps more accurately, strap it on.  Clearly, ‘Strap-on’ tech was deemed a mixed message so ‘wearable tech’ became a somewhat surprisingly short lived moniker.  It’s perhaps even more surprising because tech giants like Google made exactly the same mistake.  Their Google Glass seemed pretty cool, if a little geeky, and just about ‘minority report’ enough to almost work – in the same way that Marty McFly’s self tying Nikes almost work and are still on my Christmas list, where they’ve been a permanent (although unrealised) fixture since 1985!


Probably the most high profile early stage ‘wearable’, Google Glass, came and went along with other overly avant-garde things such as the innovative (though ahead of it’s time) Pebble Watch which has now been acquired by one of the few wearable success stories, Fitbit, itself experiencing slowing sales. Jawbone, another pioneering brand of it’s time in the fitness tracking market has recently announced that it’s effectively shutting down its consumer activity to focus on healthcare providers in a B2B capacity.  It goes on. Microsoft have discontinued their ‘fitness band’ too, deeming it not successful enough to pursue. It’s clear that the one area where wearable tech has succeeded is in the personal fitness space but even that is a limited market with not enough bandwidth to support more than three or four brands and for a behemoth like Microsoft to be squeezed out, well that’s saying something.

I’ve even attended a business pitch where a company was raising funds for cycling jackets with built-in flashing indicators and hi-vis jackets with ‘hazard lights’ (that look like Christmas lights) and, only a year ago, hard-nosed investors lapped it up!

So, what’s the problem?  What did Microsoft and Google get so wrong? Well, not much in fact. It’s not so much about ‘wearable tech’ not being fit for purpose, it’s more about it’s reliance on smartphones and secondary ‘support’ devices which seem to have dealt the sector a debilitating blow.

The second generation Apple Watch is getting close and is, potentially, breaking new ground. Sales are strong and it’s almost worthy of being recognized as a stand alone device. But there’s still a problem.

Well, in Ubamarket’s case, two problems.

Firstly, it still relies to a great extent on an iphone support device to power many of the features (this is fiddly and a hassle) – including the admittedly decreasingly prominent phone feature. Secondly, and way more importantly, there’s no camera.


Now, if it had a camera, this is how Ubamarket could work.

“Siri – add milk, cheese, eggs and bread to my shopping list”

Walk into the store, tap each item against your Apple watch, pay with Apple pay and walk out.  Now that is the future of shopping. And way more simple, achievable, flexible, scalable, universal and affordable than Amazon Go will ever be.

Suddenly, wearable tech is fast, seamless and hugely valuable to anyone who goes shopping which, by the way, is all of us.


The current problem with wearable tech is actually very simple. It doesn’t really do anything that your phone doesn’t already do and, what’s more, it still relies on you having your phone with you to make it work.  “Why take one device when you can take two?” is never a slogan that’s going to catch on in the tech world. Put a phone (and a camera) in a watch and wearable tech will have many purposes beyond being a phone, a camera and a watch…

From Zero to Hero: The Ubamarket Story So Far

October 2016 was a momentous month for us, and for Budgens’ flagship store in Moreton-in-Marsh. That was, after all, when the world got its first taste of “the most sophisticated supermarket app out there” and when we finally got to see Ubamarket in action for the first time.

This landmark moment for us came after not just months, but years of blood, sweat and tears; as you can imagine, an awful lot of hard work had been put in before Ubamarket launched in its first supermarket. In fact, Ubamarket’s story actually starts way back in 2011… on aisle 9 of a supermarket, to be precise, where a bewildered Will Broome (CEO and Founder of Ubamarket) had that eureka moment! After wandering inefficiently from aisle to aisle trying to find all the things he needed for that night’s dinner, Will thought to himself: “Wouldn’t it be cool if you walked into a supermarket and your shopping list was magically put into the right order?”

The rest, as they say, is history…

Indeed, things have moved faster than an out of control shopping trolley since then, with new partners coming on board and some of the biggest publications across the land (from the Telegraph and Good Housekeeping, to the Daily Mail and The Grocer) covering the fantastic news that shopping is going to be transformed for ever.

So, to celebrate this stratospheric rise to fame, the Ubamarket team thought it was time to spill the beans and share our story so far with you.  In fact, we would rather navigate you through our tale – from conception, past the many aisles full of important ideas and partnerships, down to the check-out full of happy customers and intrigued newspapers.

Check out how we got to where we are now in our brand new infographic; as you’ll see, it’s been quite a journey!

Costly Chocolate Frogs & the Courgette Crisis: How to Weather the Storm with Ubamarket

It’s been a tough week in the world of food retail. What with the courgette crisis and Freddo price hike, customers are going hopping mad all over the place.

Sadly, we can’t dictate the RRP on confectionary amphibians, nor can we control the rain in Spain to help make courgetti spaghetti. But, we can help you prevent the price of your shop from spiralising out of control. Yes, even in such crazy times as these, Ubamarket can help you save your hard earned cash when you head to the supermarket.

After all, heading to the shops for food can be something of a lottery; if you’re feeling lazy, or hungry, or just have a lot of expensive cravings then before you know it the price of your shopping basket has gone through the roof. What’s more, with prices rising left, right and centre, it might be time to keep a closer eye on your supermarket spend. The only problem is that this requires more time and effort. Well, it does if you do it yourself anyway.

Luckily, you don’t have to anymore because Ubamarket is here to save the day – speeding up your shop while protecting your wallet! With our amazing app, when you scan-as-you-go we will not just help you cut down on till time at the end of your shop, but we will be totalling up your bill every step of the way. This means that you are able to see, in one quick glance, whether you have gone a bit bananas in store. And, not only will we help you keep an eye on the price of  your food shop, we will also collect automatic loyalty points for you as you shop, helping you save money without the need for you to fumble around for one of your six loyalty cards.

One app to rule them all!

What does 2017 have in Store for Ubamarket and the Retail Industry?

2017 is going to be a big year for retail – it’s going to be the year that things get seriously technical. We’ve already had the launch of the Amazon Go concept store, and it looks sure that the coming 12 months will see technology become an increasingly important part of our shopping experiences. And food retail is certainly no exception.

This is great news for you because it will make things faster, smarter and easier. For retailers this will mean that keeping up-to-date on all the latest tech trends is going to be extremely important when it comes to keeping you happy.

Of course, Ubamarket hopes to play a big part in retail’s tech revolution. As a white label solution that can be used in any supermarket and, as The Grocer called us, ‘the most sophisticated supermarket app out there’, we expect 2017 to be the year where you will see many more supermarkets join our ranks.

After all, why wouldn’t they? Since we pulled back the curtain and revealed Ubamarket to the world in the summer of 2016, the response of the press to our new app has been remarkable. And this year has seen more of the same, with the actual BBC coming down to film Ubamarket in action (check it out below). They are going to be looking into the use of technology in the retail industry for their programme ‘Supermarket Secrets’ and naturally they gave us a call. So make sure to keep an eye out for us on Prime time TV this April! If that’s not a great start to the year, we don’t know what is!


Merry X-Smash and a Happy New Year!

That’s it! Our last workweek of the year is just about done (although not our last shop – eek), and what a week it’s been. All we wanted for Christmas was a brilliant launch, but we’ve been treated to an early present in the form of some fantastic coverage too – the ultimate icing on top of an already rather delicious Christmas cake.

As you probably know, last week we decided to uncover how the nation manages to get Christmas dinner on the table by carrying out exclusive research among 2,000 Brits. Shopping and food are our bread and butter after all, so we felt we should know all there is to know about one of the biggest dinners of the year – arguments and all! Turns out we weren’t the only ones to be interested in the UK’s debauched Christmas day tradition; the papers especially seemed to love that fact that 12% of us are ‘out of it’ by the time dinner is served – and coverage just kept sprouting up all over the place! We even made it to the front page – take a look:


Daily Star – Merry X-Smash! 6 million boozy Brits will hit the bottle early on Christmas Day

The Mirror – One in ten Brits admit they are drunk on Christmas Day before dinner is even served

Retail Thinking – Festive food shopping ‘most stressful’ trip of the year

This latest wave of national and trade coverage rounds off what has been a quite remarkable 2016 for Ubamarket. This time last year our app was still being built by the magical elves at DMI; since launching to market in the second half of the year we have already been featured in the press no fewer than 50 times. Viva the Retail Revolution!

We hope you have had an equally as fantastic year and that your Christmas dinner this year consists of more pigs in blankets than booze-soaked Barneys. Either way, it’s all part of the fun and we are ready to embrace it in all its glory – safely in the knowledge that we have done our bit when it comes to making things that little bit easier. Time to don our Christmas jumpers, relax, and gobble up as much turkey as possible before we get ready for next year – when we expect more of the same… only bigger and better, of course. Because 2017 will be the year we take over more supermarkets across the land to revolutionise the way we all shop for food.

Bring it on and see you then.

Merry X-Smash everyone!

Drunkenness, Barneys & Turkey Massacres – Ubamarket Reveals the 12 Truths of Christmas Dinner

Christmas is just nine sleeps away and we can’t wait… especially for the main event: DINNER!

Christmas is all about indulging after all, but what really goes on behind closed doors? What are the nation’s favourite and least favourite bits of the festive feast? Who does the shopping? Who does the cooking? And who is just too drunk to help out? Well, we asked 2,000 UK adults about their experiences and traditions on the big day so we could unveil the truths behind the much-loved Christmas dinner.

Click below to see our new infographic – The 12 Truths of Christmas Dinner:


When it comes down to business – the food – pigs in blankets rolled in as a national treasure, smothered in nothing less than the defining factor of all festive feasts – gravy – a make-or-break component of the meal according to 44% of the nation. We clearly love our Christmas dinner and the fact that 10 million turkeys are killed in the UK for Christmas each year (a downright turkey massacre) will not stop us from gobbling up as much of the big bird as possible.

In fact, quite a few of us get a little over excited when it comes to gobbling as much as possible, with 15% of people – the equivalent of nearly 8 million Brits – saying they over do it so much in the eating and drinking department that they have actually been sick on Christmas day. Meanwhile, 12% of Brits (especially men) saying they are drunk before the dinner is even served.

The excessive amount of booze chugged down might be a result of the stress that surrounds the Christmas dinner itself.  When it comes to cooking the roast to end all roasts, a third of men step up to the task (33%); however, double the amount of men (15%) than women (7%) also admitted to lying in order to get out of doing the Christmas food shop. To be fair, 35% of Brits did say that the Christmas food shop was the most stressful trip to the supermarket ALL YEAR (obviously they haven’t discovered Ubamarket yet). Not to mention the 28% of us who have had to make a last-minute trip to the shops to buy forgotten ingredients. It’s no wonder then that 16% of those quizzed said they had had an argument with a partner or family member over the Christmas dinner.

Drunkenness, food comas and shopping mayhem are all par for the course at this time of the year – but this festive season we hope to help you out just a little with those forgotten sprouts and stressful supermarket queues… even if we can’t do anything about the family feuds and Boxing Day hangovers!


Ubamarket – It’s Many Things to Many People!

As you know, Ubamarket has been getting some well-deserved attention from the press lately. The Daily Mail called us a “supermarket satnav”; a name that nicely highlights our app’s ability to guide you smoothly around the store with minimal fuss! Many retail magazines, meanwhile, have preferred to focus on Ubamarket as a revolutionary scan-as-you-go shopping app.

However, while these are certainly a couple of our sexier features, there are many more features to Ubamarket than the fact it can locate and scan the items on your shopping list. So we thought it was time to give a shout out to all the other great Ubamarket features that might not be as glam, but work just as hard to make your life easier. The beauty of Ubamarket is, after all, that it isn’t just designed to work in multiple stores, but that it is basically a one-stop-shop for all your food purchasing needs (well almost; sadly we can’t carry it home for you).

Besides our brilliant relationship with HTEC’s point of sale technology – enabling you to cut queue times and get rid of that dreaded unidentified item in bagging area lady – Ubamarket also has many more features including the ability to memorise all your favourite recipes! Yep, with its ability to save multiple shopping lists you can save your weekly shop and ensure that you never try to make risotto without the wine or lasagne without béchamel (those really are the best bits). It even remembers what you bought previously so you don’t end up doubling up on items you already have sat in your cupboard or fridge!

If you are anything like us, you might find that you have the ability to walk into a store with the intention of buying bread and milk, and you somehow come out with £100 worth of snacks. Ouch! Fear not though; our spend tracking should help even the most reckless supermarket shopper keep on top of how much they are spending. Just seeing those numbers go up really does help.  Furthermore, its Automatic Loyalty point collection should also help you save a couple more bucks. So while the satnav and scan-as-you-go feature might be the stars of the show, all Ubamarket’s other great features working behind the scenes are what really make Ubamarket one hell of an app!

2016 – The Year of the Retail Revolution

There’s only four weeks left of 2016 and it’s been a momentous year so far for the team at Ubamarket, as we’ve gone from a big idea to a fully-fledged app at the wheel of a retail revolution – proof that mighty oaks do grow from tiny acorns! However, the past few weeks have quite possibly been the biggest in our four-year history, as we were officially unleashed on the public at Warner’s Budgens in Moreton-in-Marsh with a rapturous reception from trade, national, and broadcast press – not to mention a crowd of ‘appy shoppers’. After the Daily Mail published a mammoth review on all things Ubamarket, plus coverage in The Sunday Telegraph, on Which?, and in The Grocer to name a few, you’d been pushed to pick up a paper or click on a news story without seeing our brand new retail app taking up the column inches.

Our broadcast game has also been strong with countless interviews with the Beeb, no less! That’s right, Will Broome has been riding the airwaves with Anna King for BBC Radio Gloucestershire; Malcolm Boyden for BBC Hereford & Worcester; and he’s been interviewed for You & Yours on BBC Radio 4!

And, as Christmas is just around the corner, even more journalists have been tapping up our app as a great way to shop smarter in the busy holiday season.

Here are some of our latest and greatest coverage hits:

Daily Mail

The Sunday Telegraph

BBC Radio 4

The Grocer

BBC Radio Gloucestershire

BBC Hereford & Worcester

BBC West of England

Irish Examiner


Talking Retail

Retail Week

Essential Retail

Retail Systems

South West Business

Wilts & Gloucestershire Standard

Evesham Journal


Yahoo! News


Although the countdown to Christmas is nearly upon us, there’s still plenty of time to cram in a few extra interviews, one of which is with Good Housekeeping!

So before we settle our brains for a long winter’s nap, we’ll be keeping you up to speed on all the latest coverage hits fresh off the press, plus all the rather clever ways that Ubamarket can save you time and money in the supermarket over the next few weeks.

Yule be Lost Without Ubamarket this Christmas

It’s (almost) the most wonderful time of the year. Next week marks the first of December, which means two things; you get to open the first door on your advent calendar (or devour the entire thing in one sitting and remain disappointed for the remainder of the month), and it’s time to start prepping your Christmas shopping list.

From turkey to tinsel, clementines to Christmas pud, prosecco to paracetamol, the Christmas shopping list is endless. And with so many events to attend and parties to throw, there never seems to be enough hours in the day to get all your items ticked off while enjoying the festive season to the full. But luckily, Ubamarket is here to help this year.

With all the sparkle of the seasonal aisle it’s easy to get distracted during your Christmas shop. But, with our in-store satnav, you’ll never forget what you came in for. As you know, our revolutionary new scan and shop app enables you to enter your entire list – no matter how many miles long it is – into your smartphone. It will then rearrange all your items according to where they’re located in the store to plot the most efficient route around the supermarket. Not only that, you get automatic loyalty on every single item you buy.

We’ve already had some fantastic coverage to showcase how our app is leading a retail revolution, and this week Which? has joined the party. The comparison and review website highlighted the plight of the food shopper at this time of year and how our new app can help you navigate the supermarket during this busy period.

Read the full story here to see how our app can map out your food shop and give you a little more time to have a very merry Christmas.

Tis the Season for… Great Deals!

With Black Friday on the horizon and Christmas around the corner this only means one thing: time to get shopping! This time of year is great; the gifts, the lights, but mainly all that delicious food and drink which we all allow ourselves to overindulge in. However, despite all this fun, the festive season can also get a little tough on those old purse strings. We somehow have to manage to buy trees, crackers, gifts, Christmas outfits, huge turkeys, mountains of food and still have money left for the Champers come midnight on 31 December.

That’s why, across the pond, Black Friday was invented; the day after Thanksgiving, this tradition is there to help soothe the bloated turkey pains and give shoppers the chance to get a healthy dose of retail therapy. For you this means, unbelievable deals and a chance to stock up on Christmas supplies, for retailers this means massive competition. And supermarkets are joining in more than ever, which is great news because that Christmas party you are planning to throw somehow always costs more than you thought it would.

We might not be a retailer, but we are leading a retail revolution – as such, we wanted to join in the fun. So, we thought: how can we offer a tempting discount, and what can we give our friends as a little pre-Christmas treat? The answer was money and wine; or more specifically, £5 off and, for our true fiends, a bottle of wine to enjoy with a mince pie! All you have to do is become an Ubamarket user (you can’t get a gift if you don’t come to the party) and get scanning your shop with our amazing app to save £5… not to mention plenty of time. But wait, there’s more; if you use our app ten times before Christmas –which we are sure you will want to – we will give you a free bottle of wine.

Now get down to Budgens in Moreton-in-Marsh and get scanning!