Tis the Season for… Great Deals!

With Black Friday on the horizon and Christmas around the corner this only means one thing: time to get shopping! This time of year is great; the gifts, the lights, but mainly all that delicious food and drink which we all allow ourselves to overindulge in. However, despite all this fun, the festive season can also get a little tough on those old purse strings. We somehow have to manage to buy trees, crackers, gifts, Christmas outfits, huge turkeys, mountains of food and still have money left for the Champers come midnight on 31 December.

That’s why, across the pond, Black Friday was invented; the day after Thanksgiving, this tradition is there to help soothe the bloated turkey pains and give shoppers the chance to get a healthy dose of retail therapy. For you this means, unbelievable deals and a chance to stock up on Christmas supplies, for retailers this means massive competition. And supermarkets are joining in more than ever, which is great news because that Christmas party you are planning to throw somehow always costs more than you thought it would.

We might not be a retailer, but we are leading a retail revolution – as such, we wanted to join in the fun. So, we thought: how can we offer a tempting discount, and what can we give our friends as a little pre-Christmas treat? The answer was money and wine; or more specifically, £5 off and, for our true fiends, a bottle of wine to enjoy with a mince pie! All you have to do is become an Ubamarket user (you can’t get a gift if you don’t come to the party) and get scanning your shop with our amazing app to save £5… not to mention plenty of time. But wait, there’s more; if you use our app ten times before Christmas –which we are sure you will want to – we will give you a free bottle of wine.

Now get down to Budgens in Moreton-in-Marsh and get scanning!

Daily Mail Hails Ubamarket as the new ‘Supermarket Satnav’!

It feels like we say it most weeks, but there’s no denying it – it has been another amazing seven days for all of us here at Ubamarket HQ. Not only was our CEO Will Broome on BBC Radio (again!), but we also found ourselves plastered all over the national and trade press, including an incredible piece in the Mail Online. Did you see it? Let’s face it; you probably did because the Mail Online is one of the most read online newspapers in the whole world!

Our app is kind of is big news, at least, for anyone who (as the Mail puts it) would like to bring “an end to the frustration of criss-crossing the shop searching for products”. And who wouldn’t want to do that? Why keep getting lost in the dairy isle when there’s a satnav for supermarkets? But enough from us; read what they had to say here.

They weren’t the only ones to pick up on the fact that there is now an app out there that marks “a new era in grocery shopping” though. No, Talking Retail also used us as an example of how retailers can harness technology effectively, while BT News told its readers ‘Hate shopping? Try the supermarket satnav!’

Of course, it’s always great to see yourself in the press. But, what’s really important is that we are getting the word out there that shopping really can be much smarter and faster. We are well on our way towards the retail revolution, but we will not rest until we (and you) have ‘arrived at our destination’! So keep your eyes peeled for more of us in the press. And we are quietly confident that you’ll be seeing much more of Ubamarket in the press; after all, we’re not just the food shopping satnav, but the market leading Tom Tom of the supermarket world.

Radio Ga Ga: Ubamarket Features on BBC Radio 4!

You know things are really starting to kick off when you sit down for a chat on BBC Radio 4! Yep, it’s the Beeb, so it’s kind of a big deal when they want to talk to you. Then again, why wouldn’t they when you are about to start a retail revolution? That’s exactly what happened this past week, when our CEO Will Broome appeared on the nation’s favourite high-brow radio station.

It was a great chance for the man behind Ubamarket to inform the 11,507,000 grocery shoppers out there listening (we presume Radio 4 listeners buy food, after all) about our magic shopping list, how to shop smarter and why our app is basically the crème of the crop!

You might think Will would be a little nervous about speaking on the Britain’s second most popular domestic radio station, but when you are certain that you have a great product that has been the apple of your eye for quite some time (five years to be exact) there’s nothing to be nervous about. In fact, we would say that Will was as cool as a cucumber. So, find out what he had to say here.

But it’s not just the radio waves that have been filled up by Ubamarket this week; we’ve also appeared in the good old fashioned written press, with The Grocer writing a fantastic new piece about our launch in Moreton-in-Marsh and pending roll-out across 5,000 UK stores.

Picture Alert! Have a Look at Ubamarket in Action

We are very excited to announce that our hard work is finally bearing fruit. It’s official; Ubamarket has launched in store this week and the first shoppers have been finding out just how smart shopping can get!

As you can guess, this is no small achievement for us, but the proof is very much in the pudding. And so far we’ve encountered many, many happy shoppers, who are successfully scanning their favourite products and produce while they collect Automatic Loyalty points and take the most convenient route through the store. That, for those who are not aware, is exactly what the revolutionary new Ubamarket app does.

We would like to say a big thank you to the beautiful Budgens store in Moreton-in-Marsh, which is proudly the first supermarket in Britain to have use of Ubamarket’s game-changing technology. But this is just the start, with a nationwide roll-out confirmed for 2016, so watch this space.

In the meantime, come and try it out in the lovely Cotswolds… or, if that’s a bit far for you to travel, be sure to check out these great snaps of the app in action!





All Treat, No Trick: How can Ubamarket’s Supernatural Shopping List help this Halloween?

Halloween is just around the corner. This means fun winter times are ahead for all, filled with treats and deliciously hearty food; next up Guy Fawkes, followed, of course, by Christmas and New Year! And the onset of the festive season means there are very busy times approaching for supermarkets and shoppers alike, as our food and drink consumption goes up a notch (or six). But, don’t worry, because we are here to make your Halloween shop an awful lot less scary!

We know all too well that a Halloween trip to the supermarket can leave you feeling like a zombie. There’s the rushing around making sure you get it all done on time (in between work and sticking fake cobwebs all over the house). Then there’s not forgetting the ingredients for the bloody cocktails, and the sweets you need to buy for the local kids that are bound to come knocking. To be honest, at these times, it’s a surprise we don’t even manage to forget the pumpkins themselves.

The tricky thing when you actually get into the supermarket is that you only buy these items once a year, which means you’re often left scratching your head trying to figure out where the tea lights are to place inside your carved pumpkin. Luckily, Ubamarket is on hand to make sure that this year, buying all your Halloween goodies is a little less gruesome (leaving you more time for the fun stuff).

No, we can’t decorate your house or make your kid a perfect mummy costume; but Ubamarket’s magic shopping list – which tells you where each of your items are located in the supermarket – can help you find out where on earth they keep red food colouring and chocolate skeletons. What’s more, we can help make sure the final cost will not be nearly as haunting, because Ubamarket tracks your spend as you go. Our app will even allow you to skip those nightmarish queues!

So why not makes this Halloween all treat and no trick by downloading Ubamarket today?

Ubamarket: The Exact Opposite of Marmite

Supermarkets have been in the news a lot this week; what with #Marmagedon and the supermarket price wars and all. We are all interested in the price of our weekly food shop, of course, but when it comes to war we are a bit of a Switzerland: nice and neutral (and with great taste in chocolate!). It’s not because we don’t care, though, it’s just that we don’t discriminate when it comes to supermarkets.

Our app has been designed so it can be used in any store; one app for all! So, whether you are a Budgens boy or a Waitrose woman, Ubamarket has been created to help you save time, hassle, money and general shopping frustration.

Of course we aren’t quite there yet, as we are still rolling out, and as of now we are available in Budgens. However, we have worked long and hard to make sure that the technology is in place to make our app easy to set up. In fact, a little fact for any retailers out there, within just 72 hours Ubamarket can be seamlessly integrated into any store in the UK. Great news for supermarkets and great news for you, because no one wants to be clogging up their phone with a different app for each store.

Our vision of the future is that wherever you are, you can pop into a food store nearby and use your magic Ubamarket shopping list. We are, in other words, the opposite of Marmite; suitable for all, which means that that our all-encompassing retail revolution really can take place!  Viva la shopping!

Want to Stay Ahead of the Game? There’s an App for That

“The most sophisticated supermarket app out there.” Nope, they’re not our words; this comes from a fantastic review in The Grocer. In our latest piece of coverage, the respected retail publication discussed the rise of in-store technology and the big name retailers that are beginning to embrace innovation to improve the supermarket experience for their shoppers.

In a three-page spread, the article delved into the developments that food retailers are beginning to integrate into their store. We heard from Tesco and the roll-out of its PayQwiq smartphone wallet; Waitrose’s scan and shop app Quick Check; Sainsbury’s SmartShop and finally Asda’s click & collect/in-store shopping list app. The use of tech in-store is a sign of the times and a huge leap forward in order to keep shoppers happy in the supermarket. However, what we noticed is that the big names are failing to create an all-encompassing solution that puts an end to our biggest food retail peeves.

Enter Ubamarket.

The magic shopping list that finds everything you need in-store, helps you to manage your spend, gives you Automatic LoyaltyTM and marks the end of the line for the endless queues at the checkout! After we found that 66% of shoppers are frustrated with their in-store experience, we’ve worked tirelessly to solve all your shopping gripes in one easy-to-use, beautifully packaged app. Although it’s promising to see retailers turning to technology, by failing to create one solution that ticks all the boxes for the shopper, there’s the risk that consumers will have to juggle multiple devices. Combine that with a basket full of goods and traipsing around to find out where the tea bags have been moved to and we’re bound to go off our trolleys.

To find out how Ubamarket could solve all your in-store peeves, read the full story with The Grocer.grocer-3

The War on Food Waste: How can Ubamarket Help?

We all love food, glorious food. But, ironically, its lack of consumption can be a real problem for the environment, the economy, and our own wallets. The Evening Standard has recently been waging a war on food waste, and in doing so it has been bringing to light some research figures that are pretty hard to swallow. A study by Wrap, for example, found that “annual food waste from UK households, hospitality and food services, food manufacturer and the retail and wholesale sectors amounts to around 12 million tonnes”. That equates to “at least 20 million tonnes of greenhouse gas emissions” and is worth “more than £19 billion a year”. Food for thought, no?

But, there’s no point crying over spilt milk, and supermarkets have finally started doing their bit to tackle the issue. For one, you might have seen some weirdly shaped wonky vegetables around of late. After all, a parsnip still tastes like a parsnip no matter what shape it is, and it’s just a bit rude to disregard them for not being as pretty as their peers (equality for all vegetables!). It’s one important step to cut down the amount of food that ends up in the bin, but probably more significantly, leading food retailers have now agreed to cut food waste by 20% by 2025.

However, supermarkets taking action is only half of the battle. According to the Love Food Hate Waste campaign, 50% of the total amount of food wasted in this country comes from our own homes. We all do it; mainly because we are busy, and let’s face it, have bigger fish to fry than always taking care to use up every morsel of food we have in the fridge. Consumers often buy things that it later turns out that we don’t need. Indeed, in our own research we found that 19% of UK adults are annoyed that they buy items in supermarkets that they already have or do not need – that equates to over 9.6 million across Britain. The result is that the typical UK family wastes £700 in uneaten food and drink every year.

Fear not though, we’ve designed an app for that! You probably already know how we aim to make shopping more time efficient, but we are also quite proud that Ubamarket can make your food shop more, erm, memory efficient too. With a list of all you’re previous purchases in your pocket at all times, not being wasteful just becomes a piece of cake.

Ubamarket: The Best Thing since Avocado on Toast?

From the Eureka moment when the initial concept was born, through the four years of innovation and elbow grease that made the dream a reality, Ubamarket’s journey to its official roll-out in-store has been monumental. And while the team here at Ubamarket Towers has always been convinced that our app is the best thing since smashed avocado on sliced bread (sourdough, of course), this counts for nothing if other people don’t share our point of view. Thankfully, the reception we’ve received so far has been fantastic.

We covered the roll-out in last week’s blog (here), while our CEO and Founder Will Broome has also offered some great insights around the long and, at times, troublesome path to launching Ubamarket in his latest blog (here). So we’ll not cover old ground; but instead we’ll take this opportunity to give ourselves a rather hearty pat on the back for some of the great press coverage Ubamarket has enjoyed since its big reveal to the world back in mid-August.

Following all the hard work – which is still ongoing as we strive for ways to improve the app – it’s gratifying to receive recognition from others that they, too, see Ubamarket as a game-changer for the retail industry. It’s been five weeks since word first spread about the app, and in the intervening period we’ve had no less than 20 pieces of coverage, with many more in the pipeline. Here’s a list of who’s been talking about us!

And this is just the beginning! There are countless more stores to implement Ubamarket in, and we’re confident that press coverage will continue to come through thick and fast – join us for the ride!

How do you Solve a Problem like… Scanning a Muffin?

This is a blog from Will Broome, Founder & CEO, Ubamarket Ltd.

Just this past week, our amazing retail app has rolled out in-store. But it’s been a long, four-year journey before arriving at what the rest of the world will see as the beginning of Ubamarket and, along the way, we’ve encountered every problem imaginable. And some we could never have imagined until they slapped us in the face like a big, wet (variable measure barcode) fish, which could have up to ten thousand price and weight variations which, in turn, need to be instantly and flawlessly recognised by the app! And breathe.

A more fundamental problem first though. How do you solve a problem like scanning a muffin? As you will know, a muffin is made of muffiny-stuff and, when you pick it up from the freshly baked goods section of your supermarket, it doesn’t have a packet or, therefore, a barcode. As it happens, that particular conundrum was almost very simple to overcome because, if you can’t scan a bakery item itself, you can simply scan its specific shelf-mounted barcode instead, right? Well, usually, yes. But, in this case, you can’t do it. And that’s because our prototype store (along with thousands of other stores across the UK) uses short-cut picture-based ‘quick codes’ at the cashier for certain items which look like barcodes but aren’t. Goddammit. We’ve figured out (some rather sophisticated) solutions for all of these challenges and we’ve filed for Patent Protection too because we’re genuinely working things out here that have never been done before. It’s amazing that something which can make or break an app, and takes approximately three seconds in store, can take the world’s finest System Architects weeks and weeks to code.

Other problems we came across include (but are in no way limited to) loose fruits, temporary special offers, multi-buy deals and how to ensure every Ubamarket user benefits from Automatic Loyalty™. That’s right, Ubamarket means you’ll never have to dig around in your bag or wallet for a loyalty card, ever again. It’s revolutionary and it’s so easy. And for that reason alone, these unique and groundbreaking features were bloody difficult to create! The key to a great app relies upon just one thing: simplicity. If it’s simple to use and it makes your life easier then it’ll work. If it isn’t then it won’t. The user experience is everything.

This is a blog from Will Broome, Founder & CEO, Ubamarket Ltd.