Drunkenness, Barneys & Turkey Massacres – Ubamarket Reveals the 12 Truths of Christmas Dinner

Christmas is just nine sleeps away and we can’t wait… especially for the main event: DINNER!

Christmas is all about indulging after all, but what really goes on behind closed doors? What are the nation’s favourite and least favourite bits of the festive feast? Who does the shopping? Who does the cooking? And who is just too drunk to help out? Well, we asked 2,000 UK adults about their experiences and traditions on the big day so we could unveil the truths behind the much-loved Christmas dinner.

Click below to see our new infographic – The 12 Truths of Christmas Dinner:


When it comes down to business – the food – pigs in blankets rolled in as a national treasure, smothered in nothing less than the defining factor of all festive feasts – gravy – a make-or-break component of the meal according to 44% of the nation. We clearly love our Christmas dinner and the fact that 10 million turkeys are killed in the UK for Christmas each year (a downright turkey massacre) will not stop us from gobbling up as much of the big bird as possible.

In fact, quite a few of us get a little over excited when it comes to gobbling as much as possible, with 15% of people – the equivalent of nearly 8 million Brits – saying they over do it so much in the eating and drinking department that they have actually been sick on Christmas day. Meanwhile, 12% of Brits (especially men) saying they are drunk before the dinner is even served.

The excessive amount of booze chugged down might be a result of the stress that surrounds the Christmas dinner itself.  When it comes to cooking the roast to end all roasts, a third of men step up to the task (33%); however, double the amount of men (15%) than women (7%) also admitted to lying in order to get out of doing the Christmas food shop. To be fair, 35% of Brits did say that the Christmas food shop was the most stressful trip to the supermarket ALL YEAR (obviously they haven’t discovered Ubamarket yet). Not to mention the 28% of us who have had to make a last-minute trip to the shops to buy forgotten ingredients. It’s no wonder then that 16% of those quizzed said they had had an argument with a partner or family member over the Christmas dinner.

Drunkenness, food comas and shopping mayhem are all par for the course at this time of the year – but this festive season we hope to help you out just a little with those forgotten sprouts and stressful supermarket queues… even if we can’t do anything about the family feuds and Boxing Day hangovers!


Ubamarket – It’s Many Things to Many People!

As you know, Ubamarket has been getting some well-deserved attention from the press lately. The Daily Mail called us a “supermarket satnav”; a name that nicely highlights our app’s ability to guide you smoothly around the store with minimal fuss! Many retail magazines, meanwhile, have preferred to focus on Ubamarket as a revolutionary scan-as-you-go shopping app.

However, while these are certainly a couple of our sexier features, there are many more features to Ubamarket than the fact it can locate and scan the items on your shopping list. So we thought it was time to give a shout out to all the other great Ubamarket features that might not be as glam, but work just as hard to make your life easier. The beauty of Ubamarket is, after all, that it isn’t just designed to work in multiple stores, but that it is basically a one-stop-shop for all your food purchasing needs (well almost; sadly we can’t carry it home for you).

Besides our brilliant relationship with HTEC’s point of sale technology – enabling you to cut queue times and get rid of that dreaded unidentified item in bagging area lady – Ubamarket also has many more features including the ability to memorise all your favourite recipes! Yep, with its ability to save multiple shopping lists you can save your weekly shop and ensure that you never try to make risotto without the wine or lasagne without béchamel (those really are the best bits). It even remembers what you bought previously so you don’t end up doubling up on items you already have sat in your cupboard or fridge!

If you are anything like us, you might find that you have the ability to walk into a store with the intention of buying bread and milk, and you somehow come out with £100 worth of snacks. Ouch! Fear not though; our spend tracking should help even the most reckless supermarket shopper keep on top of how much they are spending. Just seeing those numbers go up really does help.  Furthermore, its Automatic Loyalty point collection should also help you save a couple more bucks. So while the satnav and scan-as-you-go feature might be the stars of the show, all Ubamarket’s other great features working behind the scenes are what really make Ubamarket one hell of an app!

2016 – The Year of the Retail Revolution

There’s only four weeks left of 2016 and it’s been a momentous year so far for the team at Ubamarket, as we’ve gone from a big idea to a fully-fledged app at the wheel of a retail revolution – proof that mighty oaks do grow from tiny acorns! However, the past few weeks have quite possibly been the biggest in our four-year history, as we were officially unleashed on the public at Warner’s Budgens in Moreton-in-Marsh with a rapturous reception from trade, national, and broadcast press – not to mention a crowd of ‘appy shoppers’. After the Daily Mail published a mammoth review on all things Ubamarket, plus coverage in The Sunday Telegraph, on Which?, and in The Grocer to name a few, you’d been pushed to pick up a paper or click on a news story without seeing our brand new retail app taking up the column inches.

Our broadcast game has also been strong with countless interviews with the Beeb, no less! That’s right, Will Broome has been riding the airwaves with Anna King for BBC Radio Gloucestershire; Malcolm Boyden for BBC Hereford & Worcester; and he’s been interviewed for You & Yours on BBC Radio 4!

And, as Christmas is just around the corner, even more journalists have been tapping up our app as a great way to shop smarter in the busy holiday season.

Here are some of our latest and greatest coverage hits:

Daily Mail

The Sunday Telegraph

BBC Radio 4

The Grocer

BBC Radio Gloucestershire

BBC Hereford & Worcester

BBC West of England

Irish Examiner


Talking Retail

Retail Week

Essential Retail

Retail Systems

South West Business

Wilts & Gloucestershire Standard

Evesham Journal


Yahoo! News


Although the countdown to Christmas is nearly upon us, there’s still plenty of time to cram in a few extra interviews, one of which is with Good Housekeeping!

So before we settle our brains for a long winter’s nap, we’ll be keeping you up to speed on all the latest coverage hits fresh off the press, plus all the rather clever ways that Ubamarket can save you time and money in the supermarket over the next few weeks.

Yule be Lost Without Ubamarket this Christmas

It’s (almost) the most wonderful time of the year. Next week marks the first of December, which means two things; you get to open the first door on your advent calendar (or devour the entire thing in one sitting and remain disappointed for the remainder of the month), and it’s time to start prepping your Christmas shopping list.

From turkey to tinsel, clementines to Christmas pud, prosecco to paracetamol, the Christmas shopping list is endless. And with so many events to attend and parties to throw, there never seems to be enough hours in the day to get all your items ticked off while enjoying the festive season to the full. But luckily, Ubamarket is here to help this year.

With all the sparkle of the seasonal aisle it’s easy to get distracted during your Christmas shop. But, with our in-store satnav, you’ll never forget what you came in for. As you know, our revolutionary new scan and shop app enables you to enter your entire list – no matter how many miles long it is – into your smartphone. It will then rearrange all your items according to where they’re located in the store to plot the most efficient route around the supermarket. Not only that, you get automatic loyalty on every single item you buy.

We’ve already had some fantastic coverage to showcase how our app is leading a retail revolution, and this week Which? has joined the party. The comparison and review website highlighted the plight of the food shopper at this time of year and how our new app can help you navigate the supermarket during this busy period.

Read the full story here to see how our app can map out your food shop and give you a little more time to have a very merry Christmas.

Tis the Season for… Great Deals!

With Black Friday on the horizon and Christmas around the corner this only means one thing: time to get shopping! This time of year is great; the gifts, the lights, but mainly all that delicious food and drink which we all allow ourselves to overindulge in. However, despite all this fun, the festive season can also get a little tough on those old purse strings. We somehow have to manage to buy trees, crackers, gifts, Christmas outfits, huge turkeys, mountains of food and still have money left for the Champers come midnight on 31 December.

That’s why, across the pond, Black Friday was invented; the day after Thanksgiving, this tradition is there to help soothe the bloated turkey pains and give shoppers the chance to get a healthy dose of retail therapy. For you this means, unbelievable deals and a chance to stock up on Christmas supplies, for retailers this means massive competition. And supermarkets are joining in more than ever, which is great news because that Christmas party you are planning to throw somehow always costs more than you thought it would.

We might not be a retailer, but we are leading a retail revolution – as such, we wanted to join in the fun. So, we thought: how can we offer a tempting discount, and what can we give our friends as a little pre-Christmas treat? The answer was money and wine; or more specifically, £5 off and, for our true fiends, a bottle of wine to enjoy with a mince pie! All you have to do is become an Ubamarket user (you can’t get a gift if you don’t come to the party) and get scanning your shop with our amazing app to save £5… not to mention plenty of time. But wait, there’s more; if you use our app ten times before Christmas –which we are sure you will want to – we will give you a free bottle of wine.

Now get down to Budgens in Moreton-in-Marsh and get scanning!

Daily Mail Hails Ubamarket as the new ‘Supermarket Satnav’!

It feels like we say it most weeks, but there’s no denying it – it has been another amazing seven days for all of us here at Ubamarket HQ. Not only was our CEO Will Broome on BBC Radio (again!), but we also found ourselves plastered all over the national and trade press, including an incredible piece in the Mail Online. Did you see it? Let’s face it; you probably did because the Mail Online is one of the most read online newspapers in the whole world!

Our app is kind of is big news, at least, for anyone who (as the Mail puts it) would like to bring “an end to the frustration of criss-crossing the shop searching for products”. And who wouldn’t want to do that? Why keep getting lost in the dairy isle when there’s a satnav for supermarkets? But enough from us; read what they had to say here.

They weren’t the only ones to pick up on the fact that there is now an app out there that marks “a new era in grocery shopping” though. No, Talking Retail also used us as an example of how retailers can harness technology effectively, while BT News told its readers ‘Hate shopping? Try the supermarket satnav!’

Of course, it’s always great to see yourself in the press. But, what’s really important is that we are getting the word out there that shopping really can be much smarter and faster. We are well on our way towards the retail revolution, but we will not rest until we (and you) have ‘arrived at our destination’! So keep your eyes peeled for more of us in the press. And we are quietly confident that you’ll be seeing much more of Ubamarket in the press; after all, we’re not just the food shopping satnav, but the market leading Tom Tom of the supermarket world.

Radio Ga Ga: Ubamarket Features on BBC Radio 4!

You know things are really starting to kick off when you sit down for a chat on BBC Radio 4! Yep, it’s the Beeb, so it’s kind of a big deal when they want to talk to you. Then again, why wouldn’t they when you are about to start a retail revolution? That’s exactly what happened this past week, when our CEO Will Broome appeared on the nation’s favourite high-brow radio station.

It was a great chance for the man behind Ubamarket to inform the 11,507,000 grocery shoppers out there listening (we presume Radio 4 listeners buy food, after all) about our magic shopping list, how to shop smarter and why our app is basically the crème of the crop!

You might think Will would be a little nervous about speaking on the Britain’s second most popular domestic radio station, but when you are certain that you have a great product that has been the apple of your eye for quite some time (five years to be exact) there’s nothing to be nervous about. In fact, we would say that Will was as cool as a cucumber. So, find out what he had to say here.

But it’s not just the radio waves that have been filled up by Ubamarket this week; we’ve also appeared in the good old fashioned written press, with The Grocer writing a fantastic new piece about our launch in Moreton-in-Marsh and pending roll-out across 5,000 UK stores.

Picture Alert! Have a Look at Ubamarket in Action

We are very excited to announce that our hard work is finally bearing fruit. It’s official; Ubamarket has launched in store this week and the first shoppers have been finding out just how smart shopping can get!

As you can guess, this is no small achievement for us, but the proof is very much in the pudding. And so far we’ve encountered many, many happy shoppers, who are successfully scanning their favourite products and produce while they collect Automatic Loyalty points and take the most convenient route through the store. That, for those who are not aware, is exactly what the revolutionary new Ubamarket app does.

We would like to say a big thank you to the beautiful Budgens store in Moreton-in-Marsh, which is proudly the first supermarket in Britain to have use of Ubamarket’s game-changing technology. But this is just the start, with a nationwide roll-out confirmed for 2016, so watch this space.

In the meantime, come and try it out in the lovely Cotswolds… or, if that’s a bit far for you to travel, be sure to check out these great snaps of the app in action!





All Treat, No Trick: How can Ubamarket’s Supernatural Shopping List help this Halloween?

Halloween is just around the corner. This means fun winter times are ahead for all, filled with treats and deliciously hearty food; next up Guy Fawkes, followed, of course, by Christmas and New Year! And the onset of the festive season means there are very busy times approaching for supermarkets and shoppers alike, as our food and drink consumption goes up a notch (or six). But, don’t worry, because we are here to make your Halloween shop an awful lot less scary!

We know all too well that a Halloween trip to the supermarket can leave you feeling like a zombie. There’s the rushing around making sure you get it all done on time (in between work and sticking fake cobwebs all over the house). Then there’s not forgetting the ingredients for the bloody cocktails, and the sweets you need to buy for the local kids that are bound to come knocking. To be honest, at these times, it’s a surprise we don’t even manage to forget the pumpkins themselves.

The tricky thing when you actually get into the supermarket is that you only buy these items once a year, which means you’re often left scratching your head trying to figure out where the tea lights are to place inside your carved pumpkin. Luckily, Ubamarket is on hand to make sure that this year, buying all your Halloween goodies is a little less gruesome (leaving you more time for the fun stuff).

No, we can’t decorate your house or make your kid a perfect mummy costume; but Ubamarket’s magic shopping list – which tells you where each of your items are located in the supermarket – can help you find out where on earth they keep red food colouring and chocolate skeletons. What’s more, we can help make sure the final cost will not be nearly as haunting, because Ubamarket tracks your spend as you go. Our app will even allow you to skip those nightmarish queues!

So why not makes this Halloween all treat and no trick by downloading Ubamarket today?

Ubamarket: The Exact Opposite of Marmite

Supermarkets have been in the news a lot this week; what with #Marmagedon and the supermarket price wars and all. We are all interested in the price of our weekly food shop, of course, but when it comes to war we are a bit of a Switzerland: nice and neutral (and with great taste in chocolate!). It’s not because we don’t care, though, it’s just that we don’t discriminate when it comes to supermarkets.

Our app has been designed so it can be used in any store; one app for all! So, whether you are a Budgens boy or a Waitrose woman, Ubamarket has been created to help you save time, hassle, money and general shopping frustration.

Of course we aren’t quite there yet, as we are still rolling out, and as of now we are available in Budgens. However, we have worked long and hard to make sure that the technology is in place to make our app easy to set up. In fact, a little fact for any retailers out there, within just 72 hours Ubamarket can be seamlessly integrated into any store in the UK. Great news for supermarkets and great news for you, because no one wants to be clogging up their phone with a different app for each store.

Our vision of the future is that wherever you are, you can pop into a food store nearby and use your magic Ubamarket shopping list. We are, in other words, the opposite of Marmite; suitable for all, which means that that our all-encompassing retail revolution really can take place!  Viva la shopping!