The World of Supermarket Shopping is Changing

Whether you like it or not, it is irrefutable that the world of supermarket shopping is changing; consumer demands and external market pressures are forcing food retailers to evolve their practices and deliver products that are better suited to the 21st century.

Take this past week as an example – on Sunday a selection of food-security specialists and doctors warned that the chemicals found in plastic packaging are potentially dangerous if consumed every day, which could cause major disruption to food manufacturers. Then, later in the week, the UK’s supermarkets joined forces to announce a renewed effort to sell imperfect produce, such as wonky carrots or bruised bananas.

Food wastage, health issues, competitive pricing and environmental concerns are just a few of the notable influences that are forcing supermarkets to re-evaluate their products. However, it’s not just the products that have to change – the way these products are sold is also evolving all the time.

We are increasingly used to seeing new technologies – from apps to virtual reality – become intertwined with the retail experience. For example, much was made of the Amazon Go concept store when it was revealed earlier this year. As this disruption continues, Ubamarket is perfectly placed to play a big part in retail’s tech revolution; dubbed ‘the most sophisticated supermarket app out there’ by The Grocer, our white-label solution can be used in any supermarket. As such, we expect 2017 to be the year when Ubamarket arrives in a supermarket near you!

If you’re still unclear on exactly what Ubamarket does, fear not – this handy video will tell you all you need to know…

Ubamarket™ – Shop Smarter from Ubamarket. Shop Smarter. on Vimeo

Be sure to keep your eyes peeled for Ubamarket appearing in your local supermarket!

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